I am a final year BA (Hons) Fashion Marketing and Branding student with a strong interest in experience-led marketing and consumer behaviour within nightlife spaces. Over the past six months, I have explored how consumers engage in nightlife and exclusive environments, gaining insight into the motivations behind participation and the role these spaces play in shaping identity and social connection. Through this, I have strengthened my skills in trend analysis and research, with a focus on understanding cultural shifts. I have worked on projects with brands such as Adidas and 200 Degrees which has further developed my understanding of the industry, reinforcing my interest in creating meaningful brand experiences. I am motivated by people, culture and creativity, and aim to pursue a career in branding or events once I graduate.