I am a final year BA (Hons) Fashion Marketing and Branding student with a passion for transforming market insights into consumer- minded brand strategies. With a background in PR and social media, the consumer is at the heart of my work. My approach is to really understand consumer behaviours- their wants, needs, pains, motivations and ultimately how they connect with brands. As well as a love for lifestyle and fashion, my recent project, ‘Gen Alpha and Skincare: Motivations, Implications and Ethical Considerations’ has deepened my interest in the beauty sector and its emerging consumers. Across my work, I combine strategic thinking, cultural research and consumer analysis to build brands that genuinely meet consumers’ needs and desires. I’m now looking to build a career in Marketing and PR and I'm interested in collaborating with brands and businesses that are keen to crafting meaningful, insight- led products and experiences!