I am a final-year BA (Hons) Fashion Marketing and Branding student with a strong interest in the relationship between fashion, culture, and societal perception. My work explores how emerging trends shape identity and self-image, with a focus on the rise of weight loss injections and how they can be perceived both as medical treatments and as aesthetic tools. I am particularly interested in how these trends are marketed and interpreted across different audiences, highlighting the tensions between health, beauty standards, and consumer culture. Through my projects, I have developed strong communication and networking skills, alongside organisation and time management, particularly through the research and production of my report. As a creative individual, I aim to pursue a career in digital marketing or events management, where I can further develop my skills and apply my creativity to engaging audiences and delivering impactful brand experiences.