I am a final year BA (Hons) Fashion Marketing and Branding student with a strong interest in brand storytelling, social media, and contemporary consumer culture. My academic work has allowed me to explore how brands engage with audiences and how consumer insights can be translated into effective marketing ideas. During one of my second year projects I created a brand concept, Venom & Velvet, that celebrates unapologetic femininity through bold visual storytelling and branding. It combines sensuality and strength, using fashion as a tool for confidence and self-definition. Through this work, I aim to create narratives that resonate with individuals who embrace both vulnerability and power. After graduating, I hope to pursue a career in fashion branding and creative direction, producing impactful and culturally relevant work.