I am a final year BA (Hons) Fashion Marketing student with a strong passion for the fashion industry and its evolving relationship with culture and communication. I am particularly interested in how brands present themselves through visual storytelling, with a focus on runway shows and fashion events as powerful tools for brand expression. Alongside my studies, I completed a 9-week placement in a marketing role at MySight Nottingham, where I gained practical experience in audience communication and creating impactful content. My current practice explores contemporary consumer behaviour, including my dissertation project, developing a communication-first dating app inspired by shifts in modern relationships and Gen Z culture. After graduating, I hope to pursue a career in fashion marketing, ideally within runway production, brand communications, or fashion events.