I am Tara Atobrah, a final year BA (Hons) Fashion Marketing and Branding student at Nottingham Trent University with a strong interest in brand communication, digital marketing, and consumer engagement. My work focuses on how brands build identity and connect with audiences through content, strategy, and cultural relevance. I have gained practical experience as a student marketing ambassador at Virgin Media and GiffGaff, alongside a social media marketing intern role, where I created content, supported campaigns, and contributed to increasing brand visibility and engagement. Alongside my studies, I have worked in retail, developing strong communication skills and the ability to perform in fast-paced, customer-focused environments. Balancing multiple roles has strengthened my resilience, organisation, and work ethic. I am particularly interested in roles within fashion marketing and branding where I can combine creativity with strategy and continue to develop within a dynamic industry.