As a final-year BA (Hons) Fashion Marketing and Branding student, I have developed a strong foundation in digital strategy, consumer insight, and creative communication. My work is shaped by a keen interest in how social media and digital environments influence behaviour, particularly among Gen Z audiences. I am passionate about creating thoughtful, insight-led campaigns that not only engage but also promote positive digital experiences and wellbeing. Through my academic projects, I have gained hands-on experience in branding, content creation, and strategic planning, allowing me to approach challenges with both creativity and analytical thinking. I thrive in collaborative, purpose-driven environments where ideas can make a meaningful impact.