I'm Phoebe Abbott, a final year BA (Hons) Fashion Marketing and Branding student with a passion for fashion, sustainability, and innovation. I love exploring how fashion can be both stylish and ethical. My latest research project explored how sustainability and corporate responsibility influence young aspirational consumers in the luxury fashion market. Last year, I completed a nine-week fashion buying placement at Joules, diving into trend forecasting, stock planning, and supplier collaboration. These projects and experiences have sparked my ambition to build a career in fashion buying, where I can mix analytical skills with creativity, making sustainability the basis for fashion consumption, not the exception. I’m excited to continue learning, building my skills and helping brands make fashion more responsible and fun for everyone.