I am a final year BA (Hons) Fashion Marketing and Branding student from Crawley, with strong interest in brand storytelling and digital marketing, and the emotional impact brands have on people. My creative practice explores themes of wellbeing, femininity and the impact of social media on Gen Z women, with a strong interest in how brand narratives can create emotional connection and positive change. My final year project, NOVA ROOM, is a finite scrolling app designed for Gen Z women who want a calmer, healthier digital experience. As a Gen Z woman myself, I bring a personal perspective to this work, creating something I would genuinely benefit from in my own relationship with social media. I develop ideas through mood boards, highlighting and centred thinking, always aiming to produce work that feels distinctive and true to who I am. After graduation, I hope to pursue a career in digital marketing and advertising, where I can continue creating meaningful work that feels unique to me.