I am a BA (Hons) Fashion Marketing and Branding student at Nottingham Trent University, with a strong interest in building emotionally driven, concept-led brands. My work explores themes of femininity, identity and digital culture, informed by evolving consumer behaviour. I have particularly enjoyed developing Scroll Smart, a project that critiques the relationship between social media and consumer engagement, encouraging more mindful interactions through strategic branding and creative direction. Alongside my studies, I have worked as a Marketing and Sales Executive for Knaresborough Building and Joinery, developing skills in client communication and brand positioning. My role at Sainsbury’s has strengthened my commercial awareness in fast-paced retail environments. I am passionate about creating purposeful, engaging brand experiences and hope to pursue a career in fashion marketing.