I’m a fashion marketing student with a strong interest in how consumer behaviour is evolving, particularly in the age of digital influence and de-influencing. My work focuses on understanding people—what shapes their decisions, how they engage with brands, and how trust is built or lost. Through my academic projects and research, I’ve developed skills in trend analysis, consumer insight generation, and strategic thinking. I enjoy turning complex ideas into clear, creative solutions that have real commercial potential. Beyond my studies, I’m someone who values curiosity, growth, and meaningful connections. I’m always looking to learn, collaborate, and challenge myself in new environments. Looking ahead, I hope to build a career where I can combine creativity with strategy to shape the future of fashion marketing in a more conscious and consumer-focused way.