Hey, I’m Lucy, a final year BA (Hons) Fashion Communication and Promotion student with a passion for fresh and vibrant communication. My endeavours explore how brands can stand out of the crowd through bold identity, funky content creation and overarching themes of engagement and playfulness. This shaped my self-devised project where I aimed to introduce the French drinks brand ‘Douze’ to the UK and elevate it to the front of the 0/low alcohol sector by encouraging young adults beyond their digital isolation and towards true connection and contentment. I developed a campaign using events and physical content that prioritised personality, vibrancy and building tangible relationships; offering consumers a chance to create memories and explore adulthood in the physical world at a time of alienation. I have experience in brand identity, trend forecasting, graphic design and print and I’m excited to continue growing my skills in sectors such as travel, lifestyle, food and drink and fashion.