I’m Georgia, a final year BA (Hons) Fashion Promotion & Communication student with a strong interest in fashion PR, marketing, and branding. I completed a placement at Mattel, working across brands including Barbie, Polly Pocket, Hot Wheels and UNO as a Softlines Consumer Licensing Intern, supporting collaborations with H&M and Zara, as well as assisting with events and trade fairs. Going into this placement I had strong social and communication skills, and I left with enhanced industry knowledge, commercial awareness, and experience in brand partnerships and fashion licensing. I applied this knowledge to my final year and my personal projects. Looking ahead, I am excited to continue stepping out of my comfort zone, meet new people, lead with an open mind and hopefully continue to develop my career within fashion PR and marketing.