Hello! I’m a creative who loves the storytelling process, sparked by my love for reading and a curiosity about how brands actually connect with people. My time on this course has been all about figuring out how a brand can truly express its identity, whether that’s through the product itself or the way a campaign feels. A massive part of that journey has been my classmates. I’ve learned so much from seeing how others work, and I really value that environment where we help each other push our ideas to be the best they can be. A project I really loved was my idea for the BBC, where I created BBC Boomer. This was a publication and events concept designed to find a fresh way to engage an older audience, using a newspaper format to create a new way for that demographic to connect with the brand. I really enjoyed the challenge of this project and can't wait to keep finding creative ways to help brands find their voice.