I am a third-year BA (Hons) Fashion Communication and Promotion student at Nottingham Trent University, currently based in Nottingham. My practice focuses on PR and communications in the fashion industry, examining how branding, storytelling, and audience engagement shape the identity of contemporary fashion labels. I am particularly interested in developing campaigns that creatively connect with diverse audiences across digital and physical platforms. Through my studies, I have developed a proactive, professional approach that brings enthusiasm and adaptability to collaborative, fast-paced environments. I am motivated by opportunities to refine my communication skills and gain insight into the evolving landscape of fashion media. After graduating, I aim to pursue a career in fashion PR, where I can contribute to impactful campaigns and continue to grow within the industry, while also developing my small business, Keeks Studio, into a recognised creative brand.