I am a final‑year BA (Hons) Fashion Marketing & Branding student at Nottingham Trent University, driven by an interest in how wellness culture shapes modern consumer behaviour. My dissertation examines the commercialisation of yoga and wellbeing spaces, reflecting my curiosity for how brands influence identity and community. In my second year, I was a finalist in a Ralph Lauren industry project, developing a marketing strategy and AI‑led app concept that explored innovation within luxury. I also completed a three‑month marketing internship at a confectionery company, strengthening my creativity, collaboration, and communication skills through campaign work and trend research. As a committee member for NTU Yoga, I support social content and events, combining mindfulness with brand storytelling. I hope to build a career in beauty, fashion, or lifestyle marketing, creating work that feels culturally aware and genuinely impactful.