I am a BA (Hons) Fashion Marketing and Branding student based in Nottingham. My practice focuses on the strategic and creative side of marketing, with an interest in how brands build identity, connect with audiences, and communicate meaning in a competitive landscape. Through my work, I explore branding, consumer behaviour, and campaign development, often working on live briefs to understand real-world application. I have developed projects in collaboration with brands such as Adidas, Paul Smith, and 200 Degrees, which have strengthened my ability to translate brand values into engaging and relevant marketing strategies. After graduating, I hope to pursue a career within the marketing and branding industry, working with brands to create impactful and meaningful campaigns.