I’m a final year BA (Hons) Fashion Marketing and Branding student based in London, with a strong interest in creative direction, Merchandising, PR and trend research. Alongside my studies, I’ve gained a CIM Certificate in Professional and Digital Marketing and work in an influencer-led café, where I’ve developed insight into brand identity and community-led marketing. I’m drawn to projects where I can take an existing brand and build a market/brand analysis around it, exploring consumer behaviour and future trends/insights. I bring a strong sense of aesthetics to my work and can quickly adapt to match a brand’s essence, tone and audience. For my Stage 1 dissertation, I explored Gen Z’s motivations around fitness and how AI can support these habits, which allowed me to engage with industry experts and develop a business concept further. Looking ahead, I’m excited to build a career in merchandising within a fast-paced, driven environment, combining trend insight with commercial thinking.