I am a final year BA (Hons) Fashion Marketing and Branding student with a strong interest in the luxury fashion sector. My work explores how brand storytelling, consumer behaviour and experiential strategy shape modern luxury. In my second year, I was selected as a finalist for the Craghoppers Live Brand Brief, where I presented a three‑year strategic marketing plan at their headquarters. I was also part of the 200 Degrees Coffee Roasters project, where my group placed as runners‑up. My concept of candles in 200 Degrees Coffee Mugs, such as a cappuccino, received particularly positive feedback. I developed a passion for buying through the Buying, Merchandising and Product Fundamentals module, which has influenced my future ambitions. My dissertation examined the evolution of the luxury industry, deepening my commitment to pursuing a career in either marketing or buying within the luxury fashion space.