I am a final year BA (Hons) Fashion Marketing and Branding student at Nottingham Trent University, with a strong interest in building culturally relevant brands that connect with modern audiences. My work explores how Gen Z engages with content, identity, and everyday experiences, shaping how brands show up across both digital and physical spaces. Alongside my studies, I create short-form content and have collaborated with brands to produce engaging, audience-led campaigns, combining creativity with a strong understanding of visual storytelling and trends. While I have a strong interest in brand strategy and content creation, I am particularly drawn to roles within events, brand experience, and community, where I can help bring brands to life and build meaningful connections with audiences. I am currently seeking London-based opportunities where I can contribute to creative, culturally aware teams and continue developing within the brand and marketing space.