I am a fashion designer with a strong interest in the intersection of football, culture and identity. My work explores how sport, particularly football, shapes visual language, belonging and gendered experiences within contemporary society. As a lifelong Watford supporter, I bring my personal experience to a practice rooted in authenticity and fan culture. I have gained experience within the women’s football space, contributing to projects that aim to rethink both performance wear and off-pitch representation. This has deepened my understanding of the gaps in the industry, particularly around inclusivity, visibility, and product design. My approach combines research-led thinking with a strong visual identity, often influenced by matchday culture, community and sports branding. I am particularly interested in how design can challenge traditional norms and create more inclusive spaces within football.