My name is Eva, I am a final-year BA (Hons) Fashion Management student at Nottingham Trent University, originally from London and Cardiff. My work sits at the intersection of fashion image and commercial strategy, combining styling, visual communication and brand-thinking with a strong interest in how products are positioned, presented and sold. I really enjoy translating customer insight and trend research into strong visual outcomes. Across university and industry, I have explored this through personal styling, international wholesale, commercial reporting, and creative concept development, as well as undertaking academic courses with Vogue’s College of Fashion and IFM in Paris. The projects shown here reflect that range, representing my interest in fashion as both a creative and commercial industry. After graduating, I hope to work in a brand-facing role within commercial or e-commerce styling, where I can bring together my visual judgement, market awareness and strategic thinking.