I’m Isobel, a final-year BA Fashion Management student at Nottingham Trent University, originally from the Cotswolds in Oxfordshire. I’m passionate about beauty, fashion and digital creativity, with a strong interest in how social media and content shape the way consumers discover and engage with brands. Throughout my time at NTU, I’ve developed a broad understanding of the fashion industry while building skills in digital marketing, trend analysis and social commerce. During my placement year at Skinnydip London, I worked as a TikTok Shop and Influencer Affiliate Coordinator, supporting the launch and growth of the brand’s TikTok affiliate programme. Through creator outreach, partnership management and analysing content performance, I helped scale the programme to consistent four-digit weekly revenue while identifying high-converting creators and emerging trends. Looking ahead, I aspire to build a career in content creation and ecommerce marketing.