I’m Grace Richards, a final-year BA (Hons) Fashion Management student from Nottingham. Throughout my studies at NTU I have widened my knowledge of the fashion industry, developed a broad range of creative and analytical skills, and explored the many pathways within fashion management. My work is shaped by an interest in consumer behaviour and digital brand storytelling, with experience in areas such as CAD illustration, Adobe Creative Cloud, consumer profiling, and trend analysis. As part of my degree, I contributed to a group project exploring experiential retail opportunities for Nottingham’s high street, which strengthened my understanding of brand positioning, concept development, and presenting strategic ideas. After graduating, I hope to pursue a career in marketing (particularly within social media, digital marketing, or influencer and PR roles) where I can help brands communicate authentically and build meaningful connections with their audiences.