I’m Darcey, a final-year BA (Hons) Fashion Communication & Promotion student with a love for brand storytelling and strategy. I create work that connects with audiences in a culturally relevant way, balancing creativity with measurable impact. During my 12-month placement at Juicy Couture UK, I developed TikTok content, campaign ideas, and influencer PR packages, shaping my understanding of how brands engage modern audiences. This led me to explore nostalgia and legacy in my self-devised project, where I reimagined how GAP could reconnect with Gen Z through an immersive, sensory experience. Throughout my four years at NTU, I have continuously pushed myself both creatively and professionally, building strong connections and producing work I’m proud of. After graduating, I aim to pursue a career in fashion marketing, particularly within the analytical and technological side of campaign performance, allowing me to combine my passion for marketing with my numerical skillset.