Hi, I’m Ruby Taylor, a final year Fashion Communication and Promotion student at NTU. Throughout my studies, I have developed a strong skill set in creative direction and storytelling, alongside the ability to work across a range of mediums from creating zines to styling and directing campaigns. I have built a particular interest in cultural shifts, consumer behaviour, and the importance of inclusivity within branding and marketing. This passion informed my final project, My Body, My Element, which explores how changing demographics and cultural narratives have led to the exclusion of plus-size women from sportswear imagery and fitness spaces. The project positions this gap as an opportunity for TALA to lead as a brand where plus-size women feel genuinely seen and empowered. I am excited to bring my optimistic and forward-thinking perspective into the fashion industry, contributing to its continued progression towards inclusivity while remaining curious and creatively driven.