I’m Lottie, a final-year BA (Hons) Fashion Communication and Promotion student based in Surrey, with a focus on visual branding and creative direction. My work spans both digital and physical formats and is rooted in concept-led storytelling, translating ideas into engaging campaigns, experiences, and events. Through my recent dissertation project Rewrapped, an imagined campaign for Vinted centred on second-hand gifting, I developed a strong interest in working with brands that align with my values, particularly around conscious consumption and lived experiences. This project strengthened both my creative confidence and sense of purpose within the industry. I enjoy collaborating and shaping ideas into cohesive visual identities and thoughtful campaign narratives. I am particularly interested in opportunities within art direction and brand strategy and would love the chance to travel alongside my work.