I'm a final year BA (Hons) Fashion Marketing and Branding student, working across research, photography and illustration. My work is shaped by an interest in emerging technologies, inclusivity and multisensory design, alongside my own experience of neurodivergence.
In my project Sensory Intelligence, I develop a multi-pathway model for immersive brand experiences, bringing together multisensory design and emerging technologies to rethink how people engage with retail spaces. Drawing on my strengths in visual judgment, design thinking and research, I focus on giving people more choice and control in how they experience branding, creating environments that feel more inclusive and responsive.
Alongside my studies, I’ve worked as a visual merchandiser at Holland Cooper LTD and gained experience with Echochamber, a retail intelligence brand, and Arch Law Sport. Influenced by observing visual merchandising trends through travel, I hope to build a career creating immersive retail experiences