I’m a Fashion Marketing and Branding student originally from Northern Ireland with a playful, curious approach to creativity. I’m drawn to storytelling in all its forms - from shaping unique brand personalities and tone of voice to building consumer profiles that feel genuinely human and real. My work is driven by a love of originality and authenticity, and I have strong interest in fashion, music, beauty, travel and much more. I’ve really enjoyed projects that challenge me to apply innovation, including a live brief where I developed a three‑year brand transformation plan and a beauty module focused on reimagining a beauty company through fresh ideas. As I move forward leaving university, I hope to travel and expand my understanding of people and culture, eventually working in a role centred around ideation, creativity, and communication.