I am a final year BA (Hons) Fashion Marketing and Branding student at Nottingham Trent University, from London. My work explores the intersection of digital wellbeing, mental health and marketing, with a strong focus on how thoughtful design can positively influence consumers. I am particularly interested in how visual communication and branding shapes consumer behaviour and drives engagement across digital platforms. Throughout my studies, I have developed an interest in creating marketing concepts that balance messaging with strong visual appeal. For example, I designed an app prototype to improve digital wellbeing in a non-restrictive way, using minimal visual content to engage with a Gen Z audience. I have developed skills in branding and digital design and after graduating, I aspire to pursue a career in fashion buying, combining my interests in marketing and design with opportunities to engage with global brands and trends.