I am a final year Fashion Marketing and Branding student (BA hons) with a strong interest in how brands communicate and connect with consumers. During my degree, I have been invested in the emotional side of branding; this led me to explore the link between parental relationships and consumer behaviour in my Stage 1 dissertation. The research revealed a clear gap in how young adults are navigating their wellbeing. In my stage 2, I developed Solace, an emotionally intelligent wellbeing platform offering support without manipulation. This process strengthened my skills in brand strategy and creative direction helping me understand the use of storytelling to build trust and meaningful brand relationships.