I am a print designer with a passion for vibrant design for swim and resort wear. Inspired by my recent travels and the sense of holiday escapism, Sol De Vida is a tropical beach club concept in Ibiza. The project introduces a swap shop, encouraging a playful, circular approach to summer consumerism, focusing on elegant yet vibrant day to night party designs. Sol De Vida balances fun, glamour and empowerment through exotic prints, drawing inspiration from animal skins and marine life. Targeting a high-end market for consumers seeking exclusivity and luxury experiences. As a print designer I enjoy working digitally, combining inky, fluid, abstract artworks into dye sublimated samples. Within my practice I have become interested in developing a wider visual identity through branding, print and colour creating a bold brand identity. Looking ahead, I hope to continue developing my practice and gain industry experience, with the long-term ambition of launching my own swimwear brand.