I’m a final year BA (Hons) Fashion Marketing and Branding student with a background in freelance graphic design and a passion for visual storytelling. I’m naturally curious and creatively driven, with a strong interest in creative direction and how ideas are brought to life across fashion, media, and culture. I love exploring how emerging tech can shape creative futures, which inspired my dissertation on the intersection of AI and creativity. I’ve always been drawn to projects that allow me to move fluidly between design, branding, and narrative—bringing big ideas to life from concept to execution. I thrive in spaces where aesthetics meet innovation and believe the strongest creative work tells a story while challenging convention. My goal is to build a career in creative direction, collaborating with visionary teams and shaping meaningful work that connects with people on a deeper level.