I am a final year BA (Hons) Fashion Marketing and Branding student. Originally from Malaysia, I came to Nottingham to immerse myself in the world of fashion where I found my passion for PR during my Placement Year. For my Stage 1 dissertation, I explored the evolving intersection of Luxury, Wellness and Tourism, focusing on consumer motivations. This research allowed me to engage with industry experts, gain valuable insights and develop a business concept, solving the gap in post-trip experiences in Stage 2. With a global perspective and a strong foundation in fashion marketing, I aspire to establish my own PR firm, where I can continue building meaningful relationships and craft compelling brand narratives. I am eager to bring a unique global mindset to the world of PR, helping brands create authentic connections with their audience through impactful storytelling.