I'm Erin Mitchell, on the Graphic Design BA Hons course. I love branding, packaging and idea generation. I get really into the ideation and research stage of a project, wanting to find a thoughtful and meaningful answer to a brief. I like to explore how I can bring analogue techniques into my projects as I feel it brings authenticity. I am most happy in the middle of nowhere surrounded by trees and beautiful scenery, and following that by cheffing a really good meal. I really value travelling and learning about other cultures, which then inspires my work. A good example of this is my Hell Ice Coffee project where I rebranded a Hungarian Iced Coffee brand, which I discovered whilst travelling through the Balkans. I really loved this product and wanted to refresh the brand in accordance with my experience and market it towards adventurers of all types. Recently at work I won the award for 'Most Smiley', I hope that gives you an insight into my personality :)