Yuri Lee

I am a final year BA (Hons) Fashion Marketing and Branding student from Korea. I am interested in fashion from different cultures and how fashion connects with other types of art. I’m drawn to a romantic aesthetic that feels dreamy and ethereal. Outside of university, I enjoy classical music and play the piano. I often watch opera, ballet and orchestral concerts, which strongly influence my creative thinking. For my final year stage 1 report, I explored how classical music is connected to luxury fashion and how sound can shape brand identity. After that, I developed a concept for an experiential soundscape agency for Korean beauty brands for my stage 2 report. This project involved learning projection mapping and creating mock‑up Korean beauty pop‑up events that use multi‑sensory and immersive experiences. After graduating, I want to continue learning about classical music and explore how I can combine it with fashion and beauty brands. My goal is to turn creative ideas into real‑life.