I am currently studying BA (Hons) Fashion Marketing and Branding at Nottingham Trent University, where I have developed a strong interest in branding, consumer behaviour, and the way brands connect with people through experience. I am particularly drawn to event marketing because of the energy, pace, and direct connection it creates between a brand and its audience. My experience at New Balance played a big part in shaping this interest. Supporting the London Marathon activation gave me a clearer understanding of how live brand experiences work within a commercial setting and showed me how creativity, teamwork, and adaptability come together in practice. Alongside this, for my stage 2, I am developing Salus, a digital health app concept, which has allowed me to explore branding, strategy, and user experience in more depth. In the future, I hope to build a career creating engaging and effective brand experiences within the creative industries.