I am Sophie Rose, a final year BA (Hons) Fashion Communication and Promotion student. My practice looks to explore culture and storytelling within the fashion industry. Professional skills that I have gained from my university years are having a confident personal brand and communicating ideas visually. My work centres around storytelling through fashion photography and film as well as consumer behaviours. For my major final year project, I explored connections through a Luxury Brand Experience & Marketing Strategies, and progressed my passion for content creation, creating physical outcomes and art direction. After graduating, I will continue perfecting my skills in creative writing, and I hope to pursue a career in art direction or visual branding to carry my skills forward and create campaigns that reach consumers with a positive impact.