I am a creative individual with a strong interest in pursuing a career within the beauty industry. My strengths include creative thinking, visual communication, and the ability to link design decisions back to consumer needs. I am passionate about the evolving beauty industry and excited by opportunities to contribute to innovative, consumer-focused experiences. My work explores how innovation, technology and consumer insight can enhance beauty retail experience. Through my project, I developed an AI-powered skincare mirror concept for L’Oréal Paris, designed to provide personalized skin analysis and product recommendations within an in-store environment. This project allowed me to combine my interests in branding and consumer behavior while developing creative campaign concepts, social media mock-ups, and visual marketing. I particularly enjoy creating ideas that focus on personalization and improving consumer confidence when purchasing beauty products.