I’m a final year BA (Hons) Fashion Marketing and Branding student based in London, with a strong interest in the beauty industry. Alongside my studies, I work as a Retail Artist at Charlotte Tilbury, where I engage directly with customers, support the Nottingham TikTok and Instagram media channels, and contribute to event ideation and execution. This role has developed my skills in content creation, social media marketing, experiential activation, and consumer engagement. My academic work focuses on insight-led marketing, trend analysis, and developing commercially viable, consumer-centric strategies. A key achievement during my degree was winning a live Adidas brief, where I presented a marketing strategy at their headquarters and was selected as the top finalist. This experience strengthened my ability to deliver insight-driven ideas within a commercial context. My goal is to build a career in digital marketing or product development within a collaborative, fast-paced environment.