Leyla Giddeon

I am a final year BA (Hons) Fashion Communication & Promotion student with a strong interest in art direction and styling. My practice centres on creating visually engaging narratives that connect brand identity with contemporary culture. I am particularly inspired by the outdoors, drawing from natural environments, texture, and landscape to influence my visual storytelling and styling choices. Throughout my studies, I've developed an editorial eye and collaborative approach, exploring concepts through creative experimentation and thoughtful image-making. I enjoy working across both editorial and brand contexts, using styling, graphics and art direction to communicate clear and distinctive ideas. I am inspired by lifestyle, culture, and outdoor environments, translating these influences into visuals that feels authentic and relevant. My aim is to create imagery that balances strong aesthetics with purposeful storytelling. After graduating, I hope to pursue opportunities in art direction.