Hi! I'm a final‑year Fashion Marketing and Branding student at Nottingham Trent University, with an undergrad placement. Throughout my degree, I’ve become increasingly interested in how young people interact with brands across digital, retail, and cultural spaces, and how insight-led creativity can shape those experiences. During my placement year at Acosta Europe, I worked on the Red Bull account, gaining hands‑on experience in commercial marketing, brand activation, and client-facing project delivery. This role strengthened my understanding of shopper behaviour and helped me develop a practical, strategic approach to marketing that I now bring into my final‑year work. Alongside my studies, I’ve worked multiple part‑time roles, including retail positions that strengthened my customer insight and communication skills. I now manage social media for an independent matcha café, creating content and shaping its brand voice for a local Gen Z audience.