I’m a final year BA (Hons) Fashion Marketing and Branding student with a background in beauty, social media marketing, and brand development. I’m driven, proactive, and deeply curious about the relationship between people and the brands they choose. Over the past three years, I’ve run my own beauty business, allowing me to apply my learning in a real-world setting. This experience has shaped my entrepreneurial mindset and strengthened my understanding of audience connection, trust, and storytelling. I’m a strategic thinker with a strong interest in consumer behaviour, which led me to base my dissertation on how younger generations are redefining value and what motivates their purchasing decisions. I’m particularly drawn to purpose-led brands and aspire to work within smaller, values-driven companies where I can contribute creatively and make a tangible impact. I’m motivated to make a real difference through marketing by shaping meaningful connections between brands and people.