I am a final-year Fashion Marketing & Branding student, with a strong interest in research, writing and brand communication. I enjoy interrogating ideas, questioning them, and understanding how and why people respond, particularly within fashion and culture. I’m especially interested in theory and how abstract thinking translates into something clear, relevant and impactful in practice. Throughout my degree, I have worked on projects centred around storytelling, audience perception and strategy, but I’ve found myself consistently drawn to research and writing. I enjoy exploring ideas in depth, forming perspectives and communicating them in a way that feels engaging. During my placement at Joules, I gained insight into the strategy behind building consumer awareness, strengthening my interest in the analytical side of marketing. I was also selected to take part in a course film reflecting my journey this year. I’m keen to continue developing these interests within creative environments.