I am a final year BA (Hons) Fashion Marketing and Branding student at Nottingham Trent , originally from Manchester. My work sits at the intersection of brand design, creative strategy and artificial intelligence, exploring how emerging technology is reshaping the way brands communicate authentically with their audiences. My final year project, CLEARLED, is an AI disclosure consultancy concept developed in response to growing consumer demand for transparency around AI use in fashion and beauty marketing, covering a full brand identity, disclosure label, website design and three year business strategy. Alongside this I have produced independent branding concepts for product brands, and during the summer worked with a coffee roastery on their digital marketing strategy, gaining hands-on experience in content creation. After graduating I am looking to pursue a career in brand design, UI design and creative strategy, where visual identity, digital experience and AI literacy intersect.