Hi! I’m Paula, a creative student with a strong interest in design, particularly in branding and the meaning behind it. Inspired by bold and clever design, I'm always curious about the thinking and intention that shapes design. Throughout my time at university, I’ve developed both my skills and confidence, allowing me to explore ideas more freely and push creative boundaries. I enjoy challenging myself to design for different target audiences, adapting tone, style, and messaging to create engaging and thoughtful work. Often driven by strong concepts, I’d describe my work as concept led but also playfully bold. I’m particularly interested in design strategy and how insight can shape meaningful outcomes. I hope to work within a creative agency where I can continue to grow and bring my ideas to life.