I am Olivia Rudd, a final-year BA (Hons) Fashion Marketing & Branding student at Nottingham Trent University, originally from Dubai and currently based in London. My practice focuses on fashion, beauty, wellness and sport, with a strong interest in consumer behaviour, brand storytelling and creating meaningful audience connections through campaigns, events and digital content. During my studies, I have explored themes of branding, cultural relevance and experiential marketing through both live projects and research-led work. I completed a marketing internship at the White Rose Foundation, where I supported donation-led campaigns, social media marketing and corporate outreach, and I also presented a Gen Z-focused marketing strategy to Polo Ralph Lauren buyers as part of a live university project. After graduating, I hope to build a career in fashion, beauty, lifestyle or sports marketing, creating innovative campaigns and impactful brand experiences.