I am a final year BA (Hons) Fashion Marketing and Branding student with a growing interest in how culture, music and behaviour shape the way people experience brands. My dissertation, An investigation into whether House Music influences dopamine levels, led me to develop a sober events business plan, sparking a wider fascination with how environments and experiences can influence wellbeing. Although visual design is not my strongest area, I am driven by research strategy and creating concepts that connect people through shared moments. I enjoy exploring how events and branding intersect and how these spaces can be made more inclusive and meaningful. As I look ahead, I hope to work within experiential marketing or event-focused brand development, continuing to explore the emotional and social impact of cultural experiences.