My name is Olivia, I am currently a final year BA (Hons) Fashion Management student at NTU. Throughout my time on the course I have continued to develop my passion for creative thinking and fashion whilst gaining knowledge around different aspects of the industry, including fashion buying, merchandising and product development. Within my dissertation I have explored the effects of user generated content on consumer shopping habits. Working in fashion retail alongside my studies gave me the opportunity to gain hands on experience within the industry, understanding the customer journey and visual merchandising. After graduation I am interested in working in either fashion marketing or buying.