I am Katie, a final year BA (Hons) Fashion Business Management student whose studies this year have focused on fashion technology and personal styling, something I am passionate about. I have a strong work ethic, attention to detail, and an organised approach to both academic and professional tasks. University has strengthened my ability to work independently and collaboratively, with leadership and communication skills demonstrated through varied group projects. I have gained valuable experience across buying and merchandising and public relations, each shaping my commercial awareness and strategic thinking. For my final year business plan assessment, I proposed a fashion-tech platform called Allora. The business is aimed at helping individuals streamline their wardrobes, reduce decision fatigue, and build confidence in their everyday styling. My aim is to complete my university studies and set up Allora, applying the skills and insights I have gained throughout my degree.